Customer-Centric Marketing (Pocket)
avNeil Richardson, Neil Kelley, Jon James
ISBN: 9780749472092 - UTGIVEN: 2015-01Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the cust[...]
A Quick Start Guide to Social Media Marketing: High Impact, Low-Cost Marketing That Works (Pocket)
avNeil Richardson, Ruth Gosnay, Angela Carroll
ISBN: 9780749457587 - UTGIVEN: 2010-09-03The internet and digital media have changed the fundamentals of marketing. The digital age has increased the power of consumers when making purchasing decisions, meaning firms must adopt a more customer-centric approach. In the digital world, marketing communication is concerned with creating relati[...]
Develop Your Pr Skills (Pocket)
avLucy Laville, Neil Richardson
ISBN: 9780749459703 - UTGIVEN: 2010-06-03"Develop Your PR Skills" is a simple, straightforward guide to maximizing company potential through effective PR. It helps readers gain a quick understanding of PR concepts and principles and how to use them in actual business scenarios. It covers strategic public relations, public relations and the[...]
Develop Your Marketing Skills (Pocket)
avNeil Richardson, Ruth M. Gosnay
ISBN: 9780749462246 - UTGIVEN: 2010-11-03The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, comm[...]
Dark Times, Decent Men (Pocket)
avNeil Richardson
ISBN: 9781847172976 - UTGIVEN: 2013-01At least 130,000 Irish - from north and south of the border - served during the Second World War. Seven thousand never returned. They fought as soldiers in Europe, North Africa and the Far East, as sailors in U-boat infested seas, and as airmen in the dangerous skies. Once again, the politics of hom[...]
Changing The Sales Conversation (Inbunden)
avLinda Richardson, Neil (FRW) Rackham, Linda Richardson
ISBN: 9780071823654 - UTGIVEN: 2014-01This title helps you create better, more effective conversations in today's hyper-digital world. In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying - and so are too many sales. Globalization, the explosion in competition, the slow economy,[...]
Sea Kayaking (Häftad)
avAlun Richardson, Neil Robinson
ISBN: 9781861268273 - UTGIVEN: 2007-05Sea Kayaking, which is one of the oldest forms of transport, provides a diversity of exhilarating opportunities, including long sea crossings, ground-breaking expeditions to isolated areas, playing in the surf, journeying to remote beaches, or simply using the kayak as a platform from which to obser[...]
